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Pinnacle Awards

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After celebrating their 32nd birthday, Comox Valley Toyota received a very special present from the folks at Toyota Canada. They received news the Dealership won the prestigious Pinnacle Award for the 2nd year in a row for Overall Customer Service and Satisfaction as well as individual awards for the Service Department and for Glenice Neal, who was one of only 5 product advisors in all of Canada to win an individual award for our dealership category. Results are collected through JD Power & Associates through surveying Toyota customers about the Sales and Service experience and Comox Valley Toyota has consistently achieved a very high grade on both sides of business operations. After a year long process, Comox Valley Toyota has been recognized as one of the leaders in the Toyota family of dealerships.

“I couldn’t be happier for our family and the staff at Comox Valley Toyota, this is a measure of how fun, friendly and professional the environment is around Comox Valley Toyota. We treat each customer with the utmost respect and make sure they are a Toyota customer for life” says Brian Rice, Dealer Principal of Comox Valley Toyota. The sentiment echoes down through the staff who take great pride in making the sales and service experience unique to each customer. “Our success is based on how well we can serve our customers, the great people of the Comox Valley. We live here, play here and want to make sure every single customer leaves the dealership with a positive experience, one that they will be proud to tell friends and family” adds General Manager Andrew Rice.

Comox Valley Toyota is very active in giving back to the Comox Valley community with a variety of charitable initiatives including the Comox Valley Christmas Drive Thru for Charity as well as supporting Sports Leagues, Arts and Culture, and various charitable groups such as the Young Professionals Comox Valley, Courtenay Rotary and others. Comox Valley Toyota has been family owned and operated in the Comox Valley for over 32 years, come by and see what makes Comox Valley Toyota stand alone when it comes to sales and service of your next vehicle.

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2 Days after Rice Toyota Courtenay Celebrates its 31st year in business in the Comox Valley, Toyota Canada Executives Award Comox Valley Toyota with the Pinnacle Award. The Pinnacle Award is awarded to the leading Toyota Dealer in each size category that shows Excellence in Customer Satisfaction in both the Sales and Service Departments. Results have been collected by surveying actual customers through Standardized automotive surveys conducted by JD Powers on behalf of Toyota Canada.

“I am extremely pleased to receive this award once again” Says Brian Rice, Owner and Dealer Principal of Rice Toyota. “Comox Valley Toyota had received the award the last time in 2008 and as the bar gets raised every year Comox Valley Toyota had maintained its level but was no longer the leading the category. Our Dealership had been selected for a year-long consultation Process provided by Toyota Canada in which all aspects and processes were reviewed and 2013 showed that we were not only the Leader in our Category but also Most Improved”

“Comox Valley Toyota has always been a great place to buy a car or truck, we have always used a low pressure approach and have made sure that the customer is always 100% Satisfied. Now with just a few little tweaks in our sales process we are making sure that the experience is even better!“ Says Andrew Rice, General Manager of Sales and Administration. “Not only are we one of the volume leaders in the automotive business in the comox valley but now we hope to be one of the leaders in having the most satisfied Sales Customers. “

The Service Department at Comox Valley Toyota has also made a huge contribution to the Overall Customer Experience and the Results of the Pinnacle Award. Derek Rice General Manager of Fixed Operations explains “We have some great people working in front of our customers offering service to all makes and models of vehicles. One of them is Cameron McGowan who himself received a Pinnacle Award for Customer Service and Satisfaction as the Top Service Advisor in BC. We believe in offering the most transparent and competitively priced experience making sure that your vehicle is properly maintained while still being economical for the customer”

Rice Toyota Courtenay (Comox Valley Toyota) has been Family Owned and Operated for over 31 years, employs 34 people and had sold over 750 New and Used Vehicles in 2013. They give back to community Supporting the arts, Cultural and Sport Activities as well as supporting numerous charities in the Comox Valley. Visit them at 445 Crown Isle Blvd, online at, or on Facebook. Photos Provided by Comox Valley Record.